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2. Marketing Mix
Sunday, November 23, 2008

2. MARKETING MIX


The marketing mix of events consists of 8 Ps’, namely Product, Place, Partnerships, Promotion, Programming, People, Price, and Packaging & Distribution. In the following, we will look at how the organiser of the Singapore Biennale 2008 (SB08) has applied the 8 Ps’ into their marketing strategy.

writtern @12:51 AM