This marketing mix may be referring to both the site where the event takes place (venue) and the place at which customers can purchase tickets to the event. Design settings of the venues are what organisers need to take into consideration for an event as well.

Singapore Biennale chose to hold at eight different venues of which, three requires admission tickets. The arts event spreads around the area of City Hall, linking towards the Marina Bay.

I personally felt that it was a great idea to have an arts event held in town, especially in the area where tourism developments are on the run. Having Singapore Flyer as one of its venue was an excellent way to promote both the attraction as well as the Singapore Biennale.

The organising committee made use of the places which most people are familiar with and chose venues that were convenient for both tourists and locals.

Take for example the City Hall. Many Singaporeans know the place since young as ‘The Padang’. It was a place famous for celebrations, a place where locals knew it for major events. This helped to create awareness among the locals and it acts as a form of publicity as well.

Choosing the old high court building as the venue added on to the value of the event. It gave a form of contemporary-yet-made-heritage feel to the visitors; in the mean time viewers are able to see the interior of the court building.

The layout of the entire building was suitable for the exhibition as there were many different rooms/areas for the different artist’s works. In addition, there was a flow of the exhibition, which allowed visitors to walk through without getting lost.

However, I feel that what the organiser may strengthen on is the access to the venues. During rainy days, it was actually difficult to get to the venues as there were no sheltered pathways. It acts as a hindrance in visiting the exhibits and may result in a loss of viewers.

Another point of weakness was that the tickets sale is only available at the venue itself. I thought that it would be better if they have a ticket booth stationed at City Hall MRT Station as it would draw attention to more people/passer-by.

Furthermore, with a booth situated in the MRT Station, they can possibly have a rental of umbrellas during rainy days.