2.5 Programming
Sunday, November 23, 2008
2.5 Programming
Programming is a marketing mix that includes both the arts and science aspects. Event coordinator has to consider the artistic, entertainment, and educational criteria that the Biennale should achieve. It is the way of creating targeted benefits.
In the case of SB08, the core benefit to Singapore tourism economy was the awareness among the citizens and tourists created through the event. It also benefits the young and old in getting to know more of the arts.
The event hopes to get more Singapore youths to participate in it. Therefore, in order to attract more upper secondary and tertiary students, the organiser came up with the “Biennale Race” to get them involved in the event. In my opinion, it was a good idea to conduct a race so as to create awareness among students.
There was actually a program called “Encounters” which was targeted at the Singapore community. It was made in a way of “get-together” sessions which served as a feedback mechanism for the Biennale.
Programming also refers to the duration of event. Organiser has to take into consideration the timeline of SB08. Questions that they probably thought of would be:
If SB08 was to be held only for 4 weeks instead of 10, would awareness be created?
Will there be visitors to the event if SB08 takes place for 10 weeks?
What would be the possible cost of holding the event for a longer period of time?
What could be the possible activities at the different duration of the event?
Looking at the sub-events under SB08, I would say that the organiser had intelligently programmed the event. It was in way that throughout the full 10 weeks of exhibition, there were activities to continuously arouse people’s interest into the event, such as the school tours and the “Biennale Race”.
Programming is a marketing mix that includes both the arts and science aspects. Event coordinator has to consider the artistic, entertainment, and educational criteria that the Biennale should achieve. It is the way of creating targeted benefits.
In the case of SB08, the core benefit to Singapore tourism economy was the awareness among the citizens and tourists created through the event. It also benefits the young and old in getting to know more of the arts.
The event hopes to get more Singapore youths to participate in it. Therefore, in order to attract more upper secondary and tertiary students, the organiser came up with the “Biennale Race” to get them involved in the event. In my opinion, it was a good idea to conduct a race so as to create awareness among students.
There was actually a program called “Encounters” which was targeted at the Singapore community. It was made in a way of “get-together” sessions which served as a feedback mechanism for the Biennale.
Programming also refers to the duration of event. Organiser has to take into consideration the timeline of SB08. Questions that they probably thought of would be:
If SB08 was to be held only for 4 weeks instead of 10, would awareness be created?
Will there be visitors to the event if SB08 takes place for 10 weeks?
What would be the possible cost of holding the event for a longer period of time?
What could be the possible activities at the different duration of the event?
Looking at the sub-events under SB08, I would say that the organiser had intelligently programmed the event. It was in way that throughout the full 10 weeks of exhibition, there were activities to continuously arouse people’s interest into the event, such as the school tours and the “Biennale Race”.
